By Melvin Browne
The Bitches really have to Bow down Now lol! Just days ago Beyoncé’s most controversial music release of “BOW DOWN/I BEEN ON” is now followed by even more news. Beyoncé and Mega Retailer H&M have joined forces for their International Summer Campaign.
The summer campaign features swimwear and beachwear pieces – including a bikini from the H&M for Water collection, which raises money for WaterAid. The print adverts will launch alongside an accompanying television commercial – featuring a new Beyoncé song, “Standing On The Sun”.
Beyoncé told Vogue News.. “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.” ”It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Get into YET another Sample of what Beyoncé has in store for the world this Summer!